Senior Manager – Public Relations

Breakthrough is looking for a Public Relations Senior Manager who will work both with the Head of Media and Head of Resource Mobilisation and handle the PR for the organisation. The role will be an intersection of strategy and operations. The PR manager will be part of the team responsible for establishing and positioning Breakthrough as a thought leader in the sector. One component of the role will be overseeing the Mass Media dissemination activities across various programs being executed by the Media agency.

Duties and responsibilities:

Public Relations-

• Plan and source material for media releases from within the organisation
• Write press releases and prepare information for media
• Operationalise the organisational PR strategy
• Identify brand promotion opportunities and leverage them for spreading awareness about the organisation’s work
• Build networks, partnerships and develop media relationships with media houses, media platforms and journalists on behalf of the organisation
• Develop and support the media advocacy efforts of the organisation
• Write and vet all external PR communication on behalf of the organisation and ensure that key messages and communication guidelines are adhered to
• Plan and execute media events for the organisation
• Create content on a regular and sustained basis for the PR agency to disseminate
• Work with the PR agency to develop a yearly PR calendar and ensure that the activities are executed and delivered as per planned timeline for optimum impact

Mass Media Dissemination-  

• Work with the media dissemination agency to undertake and execute all media dissemination activities across programs (includes planning, determining ROI, reach and internal logistics and documentation).

Skills and Competencies:

• Must possess excellent written and verbal communication skills
• Ability to operationalize strategy, excellent planning and organisation skills
• Strong networking and presentation skills
• Complete and in-depth understanding of media needs and media relationships
• Accurate with strong attention to detail
• Understanding of communication strategy and ability to translate key messages into content
• 5 to 7 years’ relevant experience

The candidate should have the ability to work in an informal atmosphere. Submit your resume along with a cover letter at indiajobs@breakthrough.tv. Please mention Senior Manager – Public Relations, Delhi in the subject line.