Assistant Manager – Digital Engagement

Breakthrough is looking for an Assistant Manager – Digital Engagement, who would be responsible developing and managing content for digital media and taking care of social media handles. This role will report to the Lead- Digital Engagement and perform the key responsibilities as mentioned below:

Key Responsibilities:

• Editorial and Content Management 
• Strategizing and developing content for Breakthrough’s digital platforms.
• Creating the narratives and messaging for Breakthrough’s programmatic campaigns and reactive campaigns/content on topical issues.
• Strategising and creating content for digital fundraising and other donor communication requirements. 
  • Ideation and content writing for Breakthrough’s digital fundraising work. (Internal, Digital agency, Partnerships)
  • Ideation and content writing for communication material that goes to our donors.
  • Ideation and content writing for fundraising events (digital and on-ground)
  • Coordination with resource mobilization and media team for all fundraising content work.
• Copy, content & script writing for all of the above.
• Social Media Management and Digital Engagement
• Ideating social media campaigns and platform specific digital engagement activities, and identifying and holding partnerships towards bringing these ideas to life and overseeing a seamless end-to-end implementation.
• Researching digital media strategies.
• Working with designers to conceptualise creatives and video production team to conceptualise videos.
• Working with Breakthrough’s on ground teams to jointly produce content and ensure that work is represented well on social channels.
• Establishing and sustaining Breakthrough’s engagement with its digital constituency by organising (end-to-end) on ground events like Wikipedia edit-a-thons and workshops on social media skills.
• Coordinating with vendors and donors for work that is outsourced.
• Writing for the Breakthrough blog, external platforms where the voice of Breakthrough is being reflected and providing content writing and copy editing support to other departments at Breakthrough.
• Hindi content creation and editing for Breakthrough’s social media platforms.
• Ideating, editing and publishing blog posts.
• Day to day management of social media handles (Fb, Twitter, Insta, LinkedIn etc) which includes making the content plan, creating and scheduling/posting content, engagement with the audience on the platform, maintaining basic hygiene for each handle, coming up with platform specific strategies etc.
• Writing content for Breakthrough website.
• Contribute to organisation level groups/work.
• Trainings: Making modules and facilitating social media/storytelling workshops.
• Research & Evaluation: 
• Work closely with the research team for research projects that feed into the media team’s work.
• Support work for evaluating BT’s digital work.

Specific Knowledge, Skill & Experience Required

• 5 to 7 years of experience in the relevant field of work
• Nuanced understanding of gender and feminist politics
• Work experience on social media engagement and management
• Writing skills (Script, Blogs, social media writings etc)
• Understanding of technicalities of social media and other web platform
• Energy for challenges, and passion for social change and strong commitment to gender equality

The candidate should have the ability to work in an informal atmosphere

About Breakthrough:

Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues — especially violence and discrimination against marginalised groups — into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products which ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.

Breakthrough’s current work spans across 5 states on transforming gender norms to prevent Violence against Women & Girls, and exploring the interlinkages between its various manifestations. Breakthrough makes innovative use of media, arts and technology including digital and mobiles, leadership development and community mobilisation to activate critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable. Centre to this is a gender equity curriculum, called Taron ki Toli that builds gender equitable views among adolescents 11-18 year olds, in school and in the community. Breakthrough uses leadership development to build capacities of 15-25 year olds to transform themselves and recruit others to make violence against women and girls unacceptable. It also works in the community with influencers and gatekeepers to shift norms to prevent violence and build values for girls and women. Media and arts infuse all our work and building evidence is a strong focus. Strategic partnership with governments are key – currently partnering with the Department of Education, Government of Punjab to apply gender lens to middle school curriculum across government schools. Currently reaching 573,000 adolescents and their communities to prevent violence against women and promote a culture of human rights, Breakthrough plans to reach 2 million adolescents over the next few years.

Breakthrough Values:

The position holder will be expected to work in line with organisational values which are:

• Dignity
• Integrity
• Equity

Breakthrough is an equal opportunity employer.  We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.

To know more about Breakthrough, please visit – www.inbreakthrough.org

Eligible candidates interested in this position may apply through the following link : https://www.btconnect.org.in/Applicant/CreateJobApplicant

Please also, submit your resume accompanied by a cover letter, giving reasons in support of the suitability for the position and mentioning the current/expected salary. Send it by email to indiajobs@breakthrough.tv by or before December 15, 2021.