Sr. Coordinator – Graphic Designing

Breakthrough is looking for an enthusiastic and creative Sr. Coordinator – Graphic Designing. This role would be working closely with the Lead – Digital Campaign, Content & Graphics.

Key Responsibilities:

• Graphic designing IEC, ICT materials and digital posts.
• Creating web, UI/UX, and required digital graphics design.
• Oversee and ensure timely meeting of all deadlines for graphics.
• Work on videos, motion graphics along with the AV production team.
• Design coordination with internal as well as external stakeholders, vendors and partners as and when required.
• Ensure timely and proper coordination for printing production and event planning.
• Support the media content team with ideas and execute designing social media posts.
• Assist program teams with ideation and laying down design language for IEC and ICT material.
• Maintain the organisational reference docket for design and graphic grammar for all in-house campaign and non-campaign branding.

• Participate in events related to design, visual communication and branding etc. to represent Breakthrough’s design ideology.

Specific Knowledge, Skill & Experience Required:

• At least 3-5 years of experience in the relevant field of work
• Creativity, innovation and a great aesthetic sense.
• Need to have in-depth knowledge and hands-on experience of working on Corel Draw, Adobe Illustrator, In-Design and Photoshop.
• Good understanding of usage of typography, colours, image editing and stays up to date with latest design trends.
• Interest in videos and motion graphics with hands-on experience of Adobe After Effects and Premiere Pro.
• Need to have an in-depth understanding of organisational branding.
• Understanding of how to present an organisation online and designing communication material for social media, digital ads and websites.
• Experience in designing print material like brochures, pamphlets, posters, e-books, e-brochures, infographics, toolkits, reports, merchandise design like t-shirts, bags, stickers & notebooks.
• Experience in working with procurement, event work and printers for ensuring quality products.
• Illustrations/sketching skills would be preferred.
• Personal interest, understanding or experience of social/cause based work.

About Breakthrough:

Breakthrough was founded in 1999 with the mission of using arts and culture to bring human rights issues — especially violence and discrimination against marginalised groups — into mainstream conversation and inspire critical mass of people to take action for change. Its award-winning music albums and campaigns have won innumerable awards and have stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence out from behind closed doors. Earlier partnerships with the Ministry of Women and Child Development for dissemination of our media and IEC products which ensures that the messaging reaches large numbers as can be seen by the Bell Bajao campaign that reached 130 million in Phase I and 110 million in Phase II. The support was received pro-bono and is estimated to be worth INR 150 million. The Ministry has adopted Breakthrough’s MissionHazaar campaign on preventing sex selection under its flagship “Beti Bachao, Beti Padhao” campaign and is disseminating the TV spots, curriculum and communication guide in 12 Indian languages.

Breakthrough’s current work spans across 5 states on transforming gender norms to prevent Violence against Women & Girls, and exploring the interlinkages between its various manifestations. Breakthrough makes innovative use of media, arts and technology including digital and mobiles, leadership development and community mobilisation to activate critical mass of people who will deliver the culture change needed to make violence against women and girls unacceptable. Centre to this is a gender equity curriculum, called Taron ki Toli that builds gender equitable views among adolescents 11-18 year olds, in school and in the community. Breakthrough uses leadership development to build capacities of 15-25 year olds to transform themselves and recruit others to make violence against women and girls unacceptable. It also works in the community with influencers and gatekeepers to shift norms to prevent violence and build values for girls and women. Media and arts infuse all our work and building evidence is a strong focus. Strategic partnership with governments are key – currently partnering with the Department of Education, Government of Punjab to apply gender lens to middle school curriculum across government schools. Currently reaching 573,000 adolescents and their communities to prevent violence against women and promote a culture of human rights, Breakthrough plans to reach 2 million adolescents over the next few years.

Breakthrough Values:

The position holder will be expected to work in line with organisational values which are:

• Dignity
• Integrity
• Equity

Breakthrough is an equal opportunity employer.  We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.

To know more about Breakthrough, please visit – www.inbreakthrough.org

Eligible candidates interested in this position may apply through the following link : https://www.btconnect.org.in/Applicant/CreateJobApplicant

Please also, submit your resume accompanied by a cover letter, giving reasons in support of the suitability for the position and mentioning the current/expected salary. Send it by email to jobs@inbreakthrough.org by or before 25th Nov, 2023.