Founder & Director - Think9 Consumer Technologies Pvt Ltd Author, Columnist - Social Commentator
Santosh Desai
Santosh Desai, a post-graduate from IIM Ahmedabad, is the founder of Think9 Consumer Technologies Pvt Ltd and a prominent figure in branding and marketing. With 21 years in advertising, he has served as President of McCann-Erickson and served as the CEO of Future Brands Ltd. He is a veteran in his field and has served on the boards of ING Vysya Bank and OXFAM India. He is currently on the boards of Think9 Consumer Technologies Pvt Ltd, D.B. Corp. Ltd, FSN E-Commerce Ventures Limited, Nykaa -KK Beauty Pvt Ltd, STVK Consultants Private Limited and a Trustee in Breakthrough Trust. He has been writing a weekly column for the Times of India for over 20 years and is the author of the book Mother Pious Lady: Making Sense of Everyday India, which explores the evolution of middle-class Indian life. His latest book “Memes for Mummyji: Making Sense of Post–Smartphone India” has just been published. He is recognised for his ability to connect culture and marketing, making complex concepts accessible to diverse audiences.