Yogita Verma

Yogita Verma has over 25 years of experience spanning Marketing, Fundraising, and Communications across both the corporate and development sectors. She is currently the co-founder and Director at NetImpact Solutions, a company specializing in analytics and market intelligence. Additionally, Yogita serves as a trustee for the Federation of Indian Animal Protection Organisations (FIAPO), an apex body of over 200 animal protection organizations, and sits on the board of Puretech Digital, a full-funnel marketing company based in Mumbai.

Alongside her co-founder, Yogita has built NetImpact into a globally recognized analytics firm serving blue-chip clients across four continents. Prior to this entrepreneurial chapter, she spent over a decade in the development sector. She first served as Director of Resource Mobilisation & Communications at CRY – Child Rights and You, where she was instrumental in steering the organization’s fundraising growth and brand impact for nearly five years. During this period, she also served on the boards of both CRY America and CRY UK. More recently, as the Head of Resource Mobilisation & Communications at Breakthrough for nearly six years, Yogita spearheaded the diversification of income streams, accelerated sustainable fundraising growth, and defined a cohesive brand positioning framework to ensure a singular, powerful voice in the external world.

Yogita holds an MBA from the Indian Institute of Management, Calcutta. Before transitioning into the development sector, she spent close to a decade building her foundation as a marketing professional at Nestle India.