March 20, 2026

Media and Digital for Progressive Storytelling

Breakthrough began its work using media and ever since, storytelling and culture remain central to its strategy.

Kuldeep

Singh

---

• Share
• Copy

Through films, music, digital platforms, and social media, Breakthrough creates stories that challenge harmful norms and open space for new ways of thinking. These stories reach young people where they already are, in ways that they best understand.

Breakthrough also equips young people with storytelling skills, enabling them to share their own experiences, spark conversations, and influence culture within their communities and beyond.

The stories we grow up with shape how we see ourselves and the world. They influence our beliefs about gender and too often reinforce limiting and harmful norms.

Breakthrough produces directly and also collaborates with artists, storytellers, and content creators to produce gender-progressive content that offers new perspectives and role models. When young people see stories that challenge stereotypes in the content they consume, they begin to recognise their own power to question norms and imagine new possibilities. 

Building Safer Digital Spaces

The rapid growth of technology has also led to new challenges, including gender-based violence online. Breakthrough addresses this by advocating for platform accountability and working with young people to build critical thinking and safer online spaces. We recognise online violence as a reflection of unequal access and deep-rooted gender norms and work to change both.

Breakthrough Media

• Keeping It Feminist – A podcast exploring gender stereotypes and representation in media
  
• Fursat Mein Serious Baatein – Conversations with film industry professionals on gender and violence in storytelling
  

Flip the Narrative – A digital series challenging gender norms in pop culture