This year the theme of Menstrual Hygiene Day (MH Day) was “making menstruation a normal part of life by 2030”. Breakthrough team reached out to hundreds of people and generated awareness. Many creative activities such as red dot hand activity, MHM related videos dissemination, rallies, posters making, slogans writing, wall painting, small group discussion were conducted to generate awareness about the taboo around menstruation. Importance of menstrual waste management and protecting the waste collectors health from problems were part of the engagement.

BT-produced video ‘Jhole Wali Didi’ was screened to enhance the understanding of villagers. Breakthrough organised field level events, which covered more than 100 spots, reaching more than 850 people. This included adolescents, community members, school staff, ANM/ASHA workers, youth and Team Change Leaders.

Breakthrough CEO, participated in Twitter Space on the sexual and reproductive health of women on SHEROES Twitter handle. Breakthrough also participated in Love Matters India on menstrual hygiene, the stigma around it and how we can start the conversations.