We use mass media to change mindsets on a large scale – the government’s Beti Bachao, Beti Padhao campaign which uses our communication material, is one such example of changing cultural norms and mindsets. Our Bell Bajao campaign reached over 150 million people and brought the issue of domestic violence to the fore for the first time.
Breakthrough’s in-depth trainings of girls, boys, families and community members aim to catalyse leadership within the community so as to change individual behavior and to create an enabling environment where women and girls can reach their full potential. On ground efforts across 17 districts and 4000 villages enable us to bring grassroots level change in some of the most deeply affected areas of the country.
To understand our work in more detail, you can download our annual report, or look at the ‘our work’ page on the website.