$Domestic Violence$ is taking place closer than you think..

Behind closed doors and the four walls of their homes, as many as 206 million women face abuse and violence. What should be their safe haven, is the realm of terror, one they can’t speak up against for the fear of shame. The silence around the subject has been deafening. 

In 2008, we realised that the conversation around domestic violence involves not only the victim and the perpetrator but also the silent spectators who do not intervene in time. We advocated for bystander intervention, asking everyone to come forward, and interrupt instances of overheard violence with an act as little as “ringing the bell!” 

So far, we at Breakthrough have trained as many as 100,000 people on gender, sexuality and human rights issues and over a million men have signed the pledge against domestic violence. All over the country, young people are joining the cause, starting a dialogue and keeping this movement alive. 

We’ve come a long way, but a lot still needs to be done in the realm of domestic violence. We are committed to involving more and more people in our resolve, empowering them to be the catalysts of change. 


Our work on the ground.
Bell Bajao

Breakthrough’s ‘Bell Bajao!’ launched in India in 2008, is a cultural and media campaign that calls on men and boys to take a stand against domestic violence. The campaign seeks to reduce domestic violence against women and to highlight the role that men and boys can play in reducing violence.

Bell Bajao’s award-winning series of PSAs has been viewed by over 130 million people. The announcements, inspired by true stories, showed men and boys stepping up and ringing the bell to interrupt overheard domestic violence. In 2010, Breakthrough’s video vans traveled 14,000 miles through cities and villages screening these PSAs and involving communities through games, street theater and other cultural tools resulting in a sustainable, on-ground process of transforming hearts and minds.


A glimpse at our projects in action.

Get Involved.

Join the generation that is working to make the world equal and violence-free.
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