Breakthrough is looking for an Assistant Manager for its Media and Digital Programmes team. The role entails strong understanding of pop culture, media conversations and digital platforms, and is constantly tracking what’s trending, being debated and shaping narratives online. The ideal candidate should have a natural curiosity about films, OTT content, internet culture including social media, and an instinct for how pop culture shapes narratives around gender and representation. 

This role requires someone who lives and breathes digital culture – particularly platforms like Instagram and YouTube, enjoys analysing trends, viral moments, memes and conversations unfolding across the internet. The candidate will report to the Manager/Senior Manager – Media and Digital Programmes. 

The specific job responsibilities are mentioned below:

Key Responsibilities: 

1. Content Creation: 

• Writing and editing captions, copies for all campaigns/content for social media;
• Support in writing, editing blog content and management of BT blog;
• Support in scripting and editing for long form content;
• Support in ideation and execution for Breakthrough’s flagship products – Keeping It Feminist Podcast, Fursat Mein Serious Baatein Talk Show;
• Contribute to the creation of pop culture commentary and analysis from a gender lens;
• Pop culture reviews esp. Indian Cinema, OTT content.

2. Pop Culture & Trend Analysis: 

• Track and analyse pop culture conversations across films, OTT platforms, and digital media;
• Monitor social media platforms—especially Instagram—to identify emerging trends, viral moments, and cultural conversations;
• Stay updated on internet culture, memes, digital storytelling formats, and audience behaviour online. 

3. Social Media Management: 

• Creating online engagement plans and holding it for Breakthrough social media handles 
• Manage social media platforms end-to-end including timely hygiene checks and active response to comments 
• Building social media partnerships with other organisations for online collaborative events 

4. Documentation: 

• Create and maintain a process mapping documents and SOPs for all activities anchored starting from concept note, production material and final report that includes learning and insight. 

 Specific Knowledge, Skill & Experience Required:

• Graduate with 5-7 years of experience in content creation, digital media and social media strategy;
• Nuanced understanding of gender and intersectional feminist politics;
• Strong communication, writing and research skills in English and Hindi;
• Strong interest in pop culture, films, OTT content, and internet culture;
• A deep familiarity with Instagram and other social platforms, with the ability to track trends, reels, meme cultures, and conversations.

About Breakthrough:

Breakthrough works on culture change by shifting social norms that limit women and girls from reaching their full potential. We work with adolescents and young people aged 11-24 years aiming for an entire generation to shift and push for change. 

Over the last 25 years, we have reached nearly 2.3 million adolescents in schools and communities. With more agency, better negotiation skills and aspiration, young people are calling out norms that hold them back and taking action, in the communities that Breakthrough works in. This gives hope that a more equal world is possible for future generations.

Breakthrough’s Culture:

Employees at Breakthrough are expected to work in line with organisational values of Dignity, Integrity and Equity.

Breakthrough is an equal opportunity employer.  We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment towards child safeguarding.

Breakthrough is committed to the well-being of its employees and understands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential. We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.

To know more about Breakthrough, please visit – www.inbreakthrough.org

Eligible candidates interested in this position may apply through the following link: https://www.btconnect.org.in/Applicant/CreateJobApplicant 

You can also submit your resume by email to jobs@inbreakthrough.org