Consultant – Digital Fundraising will be responsible to help with internal digital fund raising for Breakthrough. The consultant will be working on digital strategy and audience targeting, basis trend analysis and can help us keep a close watch on performance and share reports.

Key Responsibilities:

• Improve efficiency and effectiveness of digital fundraising activity, including messaging, approach, landing pages and user experience;
• Deliver and enhance digital fundraising activity including email marketing, digital advertising with the purpose of generating more supporters at an increased value, increasing the number of monthly donors;
• Do assessments and then make recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools;

• Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimized and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management.
• In coordination with donor communications and fundraising Unit, conduct digital fundraising campaigns targeted to specific markets or audiences using the donations platform to drive revenue. Campaigns should include days like- International Women’s Day, 16 Days of Activism, Giving Tuesday, End of the Year.
• Set up paid digital marketing channels including Google Adwords and Facebook/ Instagram advertising in coordination with Communications Section.
• Define strategy detailed strategy, for digital fund raising.

Desired Qualification, Skills and Experience

• 5-6 years of experience is desired.
• Experience with digital commercial marketing/private sector fundraising, especially digital
• Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimisation.
• Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth.
• Experience of working across large NGOs will be an added advantage.
• Enable donation and lead generation.
• Strong organizational and time management skill.
• Ability to work under pressure, to follow deadlines and handle numerous tasks simultaneously.
• Strong multi-tasking skills and managing shifting priorities.
• Ability to organize and complete multiple tasks by establishing priorities.
• Timely and quality coordination and monitoring of tasks to achieve results.
• Establishes, builds and sustains effective relationships with clients, demonstrating understanding of client’s perspective; anticipates client needs and addresses them promptly.
• Ability to make effective timely decisions, sound judgment and decision-making skills.
• Ability to consistently work with energy and a positive, constructive attitude.

About Breakthrough:

Breakthrough was founded in 1999; with a mission to make violence and discrimination against women and girls unacceptable. Our work is transformative; focused on changing the norms and culture that perpetuate inequity and violence. Breakthrough does this by building a critical mass of change agents worldwide — the Breakthrough Generation — whose bold collective action will deliver irreversible impact on the issue of our time. We create innovative, relevant multimedia campaigns, tools, and programmes that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people live with dignity, equality, and justice.

We currently work with over 400,000 adolescents across 5 states of India and help shape the gender attitudes and behaviours of boys and girls at an age when alternative narratives about gender roles and stereotypes can be explored. Breakthrough is now seeking to scale up this programme to more than 1 million adolescents across 5 states over the next 4 years.

Breakthrough reaches over to 10,000 women on factory floors to help them overcome the discrimination and violence they face at work and in their homes. Working to remove the stigma faced by working women, Breakthrough engages families, community members, peers and factory management in ensuring working women are supported and given equal opportunities.

Breakthrough’s first project was Mann ke Manjeeré , an award-winning music album and video compilation that stirred unprecedented discussion across India about women’s rights and brought the problem of domestic violence to the fore. Since then, Breakthrough has built its award-winning campaigns around the notion that “human rights start with you” — with individuals moved to bring the values of dignity, equality, and justice into their homes and personal spheres. Bell Bajao, our iconic campaign on domestic violence was advocated for by Ban ki Moon, the UN Secretary general, has won the prestigious silver lion at Cannes amongst other awards, and was adopted my several countries – Vietnam, China, Pakistan and Canada. Our campaigns have reached more than 400 million people globally and have created important dialogue on issues like domestic violence, sexual harassment, early marriage and gender biased sex selection.

Breakthrough Values:

The position holder will be expected to work in line with organisational values which are:

• Dignity
• Integrity
• Equity

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, color, caste, religion, creed, gender, national origin, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. Our policies and procedures reflect our commitment to child safeguarding.

To know more about Breakthrough, please visit – inbreakthrough.org

Eligible candidates interested in this position may apply through the following link : https://www.btconnect.org.in/Applicant/CreateJobApplicant.

You may also submit a resume accompanied by a cover letter, giving reasons in support of the suitability for the position, by email to indiajobs@breakthrough.tv  before 15^th July,2021 with job title mentioned in the subject line.