Breakthrough’s mission statement is to build a world where violence against women is unacceptable. In our journey in working towards this, one of our focus areas has been promoting positive bystander action to address violence against women.
From our Bell Bajao campaign which encouraged people to intervene in cases of domestic violence by taking simple actions like ringing the bell to our most recent Ignore No More and Dakhal Do campaigns, bystander action has been at the center of our work.
We realized that for us to be able to achieve this goal, it is essential that we better understand the factors which motivate bystanders to intervene or prevents them from doing so, especially in the context of violence against women. We found that there was a lack of existing literature on the issue, which led to us making the Decoding Bystander Behaviour: Actions To Address Violence Against Women