With India’s market for fairness creams expanding more every year and advertisements emphasising how a fairer skin tone can lead to a job interview, we decided to do a campaign #AlreadyLovely, a play on the name of a popular fairness creams (any guesses?), where we asked our followers to send in their pictures and stories to us!
Here are some of the gems we got! To see more, you can check out our Instagram feed.

Say NO to fairness creams.
YES to fairer beauty standards!