NCW data have informed that during lockdown domestic violence cases have increased and services were difficult to provide during the lockdown periods.
While domestic violence has emerged as a focal area, Breakthrough is also sharing content and information around how the pandemic is impacting women in general (such as an increase in unpaid carework without any sharing of the load) as well as looking at the impact on professions which are dominated by women: – frontline workers, domestic workers, healthcare workers, etc. At the same time, our focus is also on the impact of lockdown on mental health and the rise in domestic violence.
Discussions related to problems and issues especially related to health and domestic violence arising during lockdown were held with the state level government machineries to assess the current COVID 19 and other health issues in Breakthrough’s intervention areas. In U.P. discussions were held with administrative officers of Asha Jyoti Kendras (Asha Jyoti Kendras are a government programme started in 17 districts of Uttar Pradesh to deal with emergency response to women in distress) on current situation and risk related to DV.
- We partnered with members of the Aman Network and Gender@Work to put together information on over 170 helplines which we are sharing zone wise currently on our social media platforms.
- On April 10th, Breakthrough organised its first web-based townhall with 318 participants from across the country logging in to discuss how they and their organisations are getting affected by the lockdown and the increased cases of domestic violence. It was also attended by Rekha Sharma, chairperson of the National Commission of Women.
- On April 24th, we also co-hosted “#TribeTalk: Tackling Domestic Violence during The Lockdown” along with Malini Agarwal and her “Girl Tribe”. MissMalini is one of India’s first digital media houses, and is the go-to destination for all things Bollywood and fashion, reaching over 40 million people each month across its multiple properties. Over 2/3rds of its readers are women. Girl Tribe is a Facebook Community, an inclusive space for women everywhere which has 25,000 members.
- Sharing blogs from Breakthrough’s own blog on the impact of Covid19 on women (Read below).
- Participating and organising conversations on platforms like Twitter (through TweetChats) to talk about domestic violence.
- Sharing pieces on how, even in the middle of a lockdown, individuals can call out domestic violence and ensure the safety of survivors.
- Sharing suggestions for policy makers and implementers.
- Quotes and articles from Breakthough on the lockdown and domestic violence have been published in mainstream media, in newspapers like New Indian Express, Reader’s Digest, Indian Express and more. (Detailed PR activities shared below).
- Translating the helpline numbers into regional languages, which will then be shared
- Uploading a recorded and edited video of the Townhall on our channels for dissemination.
Social Media Content:
The COVID-19 pandemic is not just a health issue, but it has a huge social, economic and psychological impact on people…
We are partnering with TikTok to share Covid19-related awareness videos in regional languages, like Tamil, Bengali, Odia, etc. The videos range from do’s and don’ts during Covid 19, fake news, how to wash hands etc. The combined views for these videos is almost 10 million views.
Social Media Matters:
We did an Instagram live with Social Media Matters to discuss about the rise in online violence during lockdown and understand if there are cyber/online helpline numbers for internet users to reach out to.